© 2018 by Aya Khalifa

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PURPLE

ONBOARDING FOR TEAM PRODUCTIVITY

TLDR;

Purple is a Project management and team collaboration tool for designers, a place where all working design files can be integrated. So sketch, google docs, invision. And can be viewed by the whole team.

 

Goals:

Design an onboarding experience that:

  • Introduce people to the app

  • Provide a clear value proposition

  • Educated on different features of the app

  • Encourage users to start a new project

 

 

My role

Sole designer working with the founder and engineers.

conducted user interviews, translated findings into solutions, prototyped solutions, met with the founder on a weekly basis and I delivered a clickable high fidelity prototype of the onboarding process

 

Timeline

8 weeks to deliver a Hi-Fidelity clickable prototype of the onboarding process.

 

 

 

PROBLEM DEFINITION

  • Significant drop off from signing up to starting a project

DISCOVERY​​

USER PERSONA

User Testing

  • Understanding of the unique value

  • First impression

  • Usability issues and confusion

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Pain points and user insights

  • Confusion around features and interaction patterns

  • Confusion around the unique value purple is presenting

DESIGN SOLUTIONS

Design Flow

LO-FI ITERATION

Feedback and validation

  • Onboarding was too long

  • There is no option to skip

  • Focus the attention on starting a new project.

HI-FIDELITY

Design Solutions

  1. Use Illustrations to show features and different interactions

  2. Create and engaging onboarding that is short and effective

  3. Prompt users to start a new project.

PROTOTYPE