ONBOARDING FOR TEAM PRODUCTIVITY
Purple is a Project management and team collaboration tool for designers, a place where all working design files can be integrated. So sketch, google docs, invision. And can be viewed by the whole team.
Design an onboarding experience that:
Introduce people to the app
Provide a clear value proposition
Educated on different features of the app
Encourage users to start a new project
Sole designer working with the founder and engineers.
conducted user interviews, translated findings into solutions, prototyped solutions, met with the founder on a weekly basis and I delivered a clickable high fidelity prototype of the onboarding process
8 weeks to deliver a Hi-Fidelity clickable prototype of the onboarding process.
Significant drop off from signing up to starting a project
Understanding of the unique value
Usability issues and confusion
Pain points and user insights
Confusion around features and interaction patterns
Confusion around the unique value purple is presenting
Feedback and validation
Onboarding was too long
There is no option to skip
Focus the attention on starting a new project.
Use Illustrations to show features and different interactions
Create and engaging onboarding that is short and effective
Prompt users to start a new project.